Inspiration: Flywheel Beer Garden Branding

Flywheel Beer Garden - Jay Higginbotham


Flywheel Beer Garden - Jay Higginbotham (2)


Houston-based designer Jay Scott Higginbotham has fantastic lettering talents, as illustrated by his work on the Flywheel Beer Garden branding. I’ve been drawn to more golds and browns lately and this is right up my palette alley.

GP Wanted

In other news, I have a few spots open on the editorial calendar for guest posts. If you’re a blogger who is a fan of design and interested in sharing something here, feel free to drop me a line and I’ll get you scheduled. Don’t worry if you don’t get in for Q1, I’ve already begun to look at some dates in the second quarter so let me know ! I’m now booked for Q1 but don’t fret, if you’re interested, I’ll begin to schedule you for Q2!

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I’ve also begun to share some of the Links I Love via email for the newsletter subscribers on weeks that I have other plans for Fridays. I’ve been putting together some great newsletter content so be sure to subscribe to be a part of that.

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Angelica Yarde
My name is Angel Yarde. I am a designer, front-end developer, and speaker. I am the editor and designer of Studio 404 whic was founded in December 2006. In January 2014, I launched Studio 404 Paper, a paper shop which includes type-focused greeting cards, note cards, and prints. I currently reside in Celebration, Florida where I co-own a branding strategy studio, Sevenality, with my husband.
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  1. This is beautiful. I’m making it my business this year to get back into lettering. Gonna try sketching some words each day. Thanks for this bit of inspiration today.

  2. Ok, this Flywheel logo seriously rocks! Specially against that brown background. Honestly, made me feel like going into a small run-down bar or pub (which are the best!) and order a domestic beer.

  3. Oh my goodness. These shades of gold are stunning. I literally STRUGGLE to get the right shade of Gold and brown. The creamy gold in the first pic is gorgeous.

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