This or That: Black & White Geometric Packaging

This or That - Black & White Geometric Packaging

It’s President’s Day which was a perfect day to post the year’s first This or That post. Both of these designs are using very graphic, black and white packaging. More graphic and bold packaging designs are popping up in contrast to the solid, minimal style that has been so popular for the past year. I’m excited to see where this trend goes and if any brands will be re-designing their packaging anytime soon.

Uzuri – Classic and Seasonal Makeup Collections

The Uzuri Makeup classic packaging uses various elements in a standard black and white approach. The elements in each design allows for a different effect in each piece of the packaging. Not only are the patterns creating a unique design, but they are allowing for movement and texture to take place.

Xoclad Pastry and Confectionery Shop

As a pastry and confectionery shop, Xoclad uses one black and white pattern in multiple angles to create a solidified branding design on its packaging.  Paired with the pastel pink and mint green, the pop of color allows for minimal focal point with the sans-serif logotype.

I’m leaning a bit towards Xoclad on this one.

Which one is your favorite?

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Angelica Yarde
My name is Angel Yarde. I am a designer, front-end developer, and speaker. I am the editor and designer of Studio 404 whic was founded in December 2006. In January 2014, I launched Studio 404 Paper, a paper shop which includes type-focused greeting cards, note cards, and prints. I currently reside in Celebration, Florida where I co-own a branding strategy studio, Sevenality, with my husband.
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16 Comments

  1. AH, what great finds! I love that these use an all-over pattern that almost mimics a solid in it’s use. These both will definitely be swimming in my head as inspiration for future projects. If I had to pick, I’m going with the Uzuri. I love the classic type choice, with the modern rectangle application for the brand elements. So much modern/classic mixing and matching going on!

  2. These are both so bold! I’m not usually drawn to black and white, but something about Uzuri’s packaging really draws me in…I think it’s the way it appears to be ‘moving’, if you know what I mean. Thanks for sharing these!

  3. I absolutely love Xoclad’s packaging as well! The pattern isn’t too overbearing, and is livened by those soft green and pink hues… Thanks for sharing this patterned packaging! Happy Monday 🙂

  4. Definitely the Xoclad-I love the pop of color and the clean lines. The Uzuri design is a bit too busy, almost seems out of focus in a way.

    • I definitely think the out of focus was intentional but it’s so distracting. Uzuri’s season packaging is fantastic, super colorful. You should definitely take a look if you haven’t already. 🙂

  5. Oh my gosh! I saw the Xoclad stuff on Pinterest recently! I find it so interesting how the black and white line work looks with the full colored pieces. The Uzuri throws me off a little because it looks like the lines move as I scroll, haha! But that’s cool, too!!

  6. I’d say Xoclad as well. Uzuri’s pattern makes it hard to look at, at least for me.

    I like how Xoclad included some color as well. I like their paper bags the most. They are so simple yet the tape makes them more interesting!

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