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This week has been extremely busy! I’m in the middle of a few print projects that I’m very excited about and finishing some tweaks on the never-ending tea branding project. I am girl who loves a good slab-serif so I really am excited to share the newest Acumen branding by London-based design firm, johnson banks. Acumen, which is a non-profit organization focused on investing in companies, leaders, and ideas which are helping to change the way the world views poverty. Here’s a little bit more background:
Established in 2001, Acumen (previously Acumen Fund) is a non-profit organization that “raises charitable donations to invest in companies, leaders, and ideas that are changing the way the world tackles poverty.” Acumen invests in companies with a focus on operations in East Africa, West Africa, India, Pakistan or Latin America in the sectors of agriculture, energy, education, health, housing, or water and, most importantly, that they make a product or deliver a service that addresses a critical need for the poor. Over the weekend, Acumen shortened its name, introduced a new identity designed by London-based johnson banks, and launched a new website by briteweb. – Brand New
I don’t know how many more words I can use to describe this re-branding project. The colors are great and the execution is wonderful. Take a look below!