In The Mood For…Ampersands

Since today is the first day of fall, I have absolutely nothing to contribute other than saying “and?“. It has been an extremely tiring day but I am surviving by embracing our age-old friend, the ampersand. What is so great about typographic culture becoming more popular is the ability for typography to be embraced thoroughly in retail. I can’t tell you how many times I have walked into a home decor store and found ampersand accents or other decor items. Type is definitely influencing life a lot more during the digital age than ever. I have absolutely no complaints. I have put together a few of my favorite ampersand items in an ampersand wish list from eight inspiring independent artists. Hopefully you will find them as inspiring as I have.

Ampersand Wish List

1. Ampersand Necklace by cafcaf | 2. Ampersand Pillow 14×14 inch by countercouturedesign | 3. Land of Ampersand print by thewheatfield | 4. Ampersand Tote by brightbeige | 5. Ampersand print by hayesdesigns | 6. Ampersand Wedding Invite by PuddleduckDesigns520

What’s your favorite type character?






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Angelica Yarde
My name is Angel Yarde. I am a designer, front-end developer, and speaker. I am the editor and designer of Studio 404 whic was founded in December 2006. In January 2014, I launched Studio 404 Paper, a paper shop which includes type-focused greeting cards, note cards, and prints. I currently reside in Celebration, Florida where I co-own a branding strategy studio, Sevenality, with my husband.
Articles: 676


  1. I love the typography “movement” that is afoot. I have loved typography for a long time, and love to know that I’m not a total nerd-bomber for loving it. I would have to say that my favorite characters are these little guys: { and }. I don’ know why, but I <3 them.

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