Unsure of what to get your friends from the Studio 404 Paper shop? Don’t fret! There are plenty of options for yourself, your favorite people, or even something fun to add to the office gift exchange. Shop the official Studio 404 Paper Holiday Gift Guide below and stay tuned for the gift guides this week that will be showcasing other amazing small businesses for you to support!

Best Sellers

Gifts for Co-workers & Professional Colleagues

Gifts for Teachers

Appropriate Gifts for 2020

Gifts for Coffee Drinkers

The post Studio 404 Paper Holiday 2020 Gift Guide appeared first on Studio 404 Paper.

Welcome back is an understatement. I think I had to blow off cobwebs before logging into the Admin panel but here it is. I was never ready to release this into the wild but here it is. On Saturday, June 20th, I launched my very first Studio 404 Paper collection of 2020 and the first collection in over two years. I know there is a lot to explain about returning to this space after a two-year hiatus but I wanted to share some background about the collection, how it was born, and what to expect in the paper shop going forward. I’m an old-school, wordy blogger so I’ll try to stick to the highlights.

Choosing a theme

The summer solstice and winter solstice have been highlights for me after starting my yoga journey so many years ago. I decided a year ago that I wanted to go back to making products. As we’ve grown our agency, we’ve adopted several systems to help automate the process which made the thought of returning to product production alluring. I quickly dove into inspiration mode and began to seek inspiration in my daily work both online and offline.

With a global pandemic just around the horizon and moving into a bigger space at the beginning of the year, I decided to push for a summer launch. The summer solstice is the official beginning of summer, the day where we experience the longest amount of daylight, an opportunity to embrace on growth, and to allow yourself to embody the spirit of illumination. With all of these themes and words in mind, it couldn’t be a clearer sign of rebirth to embrace the theme.

Embracing colors

As someone who regularly embraces an all-black-everything lifestyle, choosing to push myself outside of my comfort zone is a recurring theme in this collection. I knew I would have to use color in my personal designs in a way I wasn’t accustomed to. My original plan was to spend as much time outside to soak in the surroundings around me but of course, in typical 2020 fashion, we were hit with a global pandemic.

I’ve spent a lot of with my own plants at home, watching nature, cooking, and travel documentaries, and being endlessly inspired by the works of those who are more color-conscious like Justina Blakeney. I found two distinct palettes that I could work from and pull inspiration from. I was able to come up with a “safe” palette of retro seventies-inspired colors and an “adaptive” palette of brighter colors that would be a little harder for me to embrace. In all honesty, I’ve struggled with the brighter palette but I’m looking forward to releasing newer products that are ready for these colors.

Product Development

I’m going to share a what-not-to-do post but as a creative challenge to myself, I wanted to spend less time thinking and more time doing. I decided on ten core messages for the prints and illustrations for the note cards that will be released soon! I went back and forth on which designs felt “ready” and reserved the “needs work” category for later. I’ll share some tips and mantras I’ve learned to adapt in this process after learning on-the-go all those years ago.

Key Takeaways

There is no perfect. There’s only finished.

This is so true. I am a perfectionist but over the years, I’ve learned to do my best and hopefully someone else enjoys the work I’ve decided to share out into the world.

Phases are essential for the busy.

I do so many things. I don’t have all of the time I’d love to dedicate to this space so I’m releasing products in stages. There will be new products every other Friday and re-releases of some of my favorite heritage designs.

Get passed the thought of no one asked for this.

No one did. I think about this all of the time. I know no one specifically requested for artwork from an unsuccessful stationery business. However, in the past two years, I’ve been surprised by the number of people who still have those prints and cards around or in their homes. No one requested this but it’s ok to share your art anyway. Someone who didn’t ask for it may discover it and love it.

Failure is what you make of it.

Hillary Kerr’s Second Life podcast inspires me so much as it shares the seasons of change that have elevated so many women’s lives in a different direction. If this failed (With past releases, it’s already done so much better.), I would be ok with it and make the best of it to pivot with the next release.

Never stop creating.

As a creative and a maker, this process has been so therapeutic. It’s been hard to exist as a black woman, especially in 2020. I don’t want to take the time that has been given to me for granted so I’ll spend some of it creating products I love. I’m looking forward to sharing them with you.

The post Introducing the Summer Solstice 2020 Collection appeared first on Studio 404 Paper.

I’m so excited to announce the launch of the Studio 404 Paper Spring 2016 Line. I talked about the background of the launch today on the newsletter and won’t go into many details here but testing a new style was very important to me. I really wanted to push myself creatively with this project and really make the shop a place to focus on things that really mean something to me.

Some of the styles were heavily influenced by my love of other designers, especially early 200s Betsey Johnson which you can see in the Happy Birthday cards. I wanted to focus on bright colors as well as muted ones which are polar opposites. I’ve also admired the work of fellow designers like Amanda Jane Jones and Belinda Love Lee who I have been in awe of for years.

I wanted to focus on inspiring phrases and textures which is why I mostly abandoned my brush pens for more of actual paintbrushes. Handlettering is dear to me and while I have used typefaces on some of the products in the past, I want to focus on making the best usage of my own style. I love that in today’s Heart + Hustle episode, Charisma made mention that while the line is very different, is still my style.

I’m very much looking forward to sharing more artists who are aligning with my vision in this space. I think my writing has evolved quite a bit this year in terms of business-thinking and sharing the most in-depth information I can as possible. I hope you enjoy the line as much as I do and continue to stay here for updates on some new products coming next week.

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I’m joining Laura of Cosmic Medium, who is a fantastic illustrator, in a #ShopSmall linkup to support other small businesses in the area. Even prior to owning a product business, I was conscious of shopping at smaller retailers. I know how hard these individuals work to create products they feel passionate about. It’s very hard to market to a larger audience when larger retailers can sell the same products or similar products at a fraction of the cost. This holiday season let’s challenge each other to shop small, local (if you can), and support our small business owners who are creating great things.

[inlinkz_linkup id=585012 mode=1]

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Hello! I’m so excited to have launched my 2015 fall line of cards and prints at the paper shop. I’ve been working on holiday in between working on this fall line and I am so excited about the way this paper shop has developed over the past year (almost two!).

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Hi friends! I shared a little snippet yesterday and today I’m excited to add three new prints to the shop. I’ve been holding in some creative ideas for the shop since the beginning of the year and these are just a little look into what I’ll be adding in the future. I’ve been testing a new brush and practicing some new things which I am so glad to share with you.

Remember, all e-book customers get a discount on the Studio 404 shop through the end of the week. Enjoy!

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