Links I Love: 4.18.14

Links I Love

TGIF! This week flew by, mainly because I only got to work three and a half days after coming back from Columbus. It’s Good Friday which means there needs to be good inspiration for you to enjoy during your Easter Weekend. So let’s get started with this week’s Links I Love.

La Latina Map & Pocket Guide - We and the Color

I’m in love with the icon illustration for the La Latina Map Pocket Guide. The colors are bright and friendly and the icons are straight to the point. As I start to expand my illustration work (YIKES), I’m being as inspired as possible!


 

Tom Froese Stationery - Good Design Makes Me Happy

I love the calling cards for designer and illustrator Tom Ferose. The bright colors and beautiful letterpress printing is divine! Tom’s illustrations get the point across in a unique way while still being well done. Someday, I hope to have calling cards as cool as these.


Read Feather Menu - Art of the Menu

I dream of designing a menu for a local restaurant which is why the Red Feather menu design caught my eye. The clean lines and easy to read type is wonderful. Menus are often crowded with information you may or may not need so stripping them down is always a great design move.


Super Easy Egg Sharpie DIY - Paper N Stitch

As the super official lazy Easter participant, these simple Sharpie DIY eggs are right up my alley. Drawing a few scribbles here and there is perfect for the lazy childless twenty-something.


Gaylin & Alastair - Andria Lindquist

These photographs of Gaylin and Alastair’s wedding by Andria Lindquist are absolutely divine. Not only did the couple have a beautiful wedding but Andria, like she always does, did a beautiful job capturing the small moments. The shot above is one of my absolutely favorites in any wedding shoot I’ve seen. I mean those eyebrows alone give me so much envy.


Garden by Todd McClellan - Going Home to Roost

Speaking of beautiful photography, Todd McClellan’s shot of the above garden items is wonderful. I love shots of organized items and I’ve never seen garden items organized. I thought it be a great addition to this list!


 Pizza Vinoteca - The Dieline

This packaging has everything I’ve ever wanted—black and white stripes with bold type. I don’t think I need to say anything else. Just enjoy it.


Wonderhand - MyFonts

This new typeface, Wonderhand, is a beautiful hand-written script by Martina Flor. As more hand-written scripts are released, it’s hard not to purchase all of the great ones. The loops and curves in this typeface are everything.


California House Tour - A Cup of Jo

Joanna Goddard shared the beautiful Californian home of her friends on A Cup of Jo this week. This home has been all over my Pinterest feed and for good reason. This couple has fantastic decor taste and this snapshot of the kitchen is only a small look into what they’re capable of.


I Woke Up Like This Mug - ABD

Ashley Brooke is an Orlando favorite and this mug she previewed on her Facebook page last night is just a small reason why. I was just planning an I Woke Up Like This print—no lie. This mug is clearly an indication that I have to do this.

PS – I’m talking about a lot of things on Monday’s Mail Drop so you should probably subscribe! Thanks to all of the subscribers I’ve gotten this week. You guys rock!

Studio 404 Shop
Studio 404 Newsletter

Moodboard: Regal Education Non-Profit

Education Moodboard

Today, I’m sharing one of two moodboards I whipped up for a new branding project. The words we’re working with to really describe this brand is majestic and regal. With previous colors to work with, I set off on a venture to put together moodboards that really help describe this education non-profit. I’m excited for the way this project is going and I can’t wait to share the final project with you.

Sources: Branch – You Are Beautiful Lotion | Tigerprint – Green Peonies Print | Peter Loves Jane – Nature Inspired Logo | Cocorrina – Beautiful Adventures | Mei Lee – Say Thank You Print

Studio 404 Shop
Studio 404 Newsletter

Are You Making These Website Mistakes?

Hi Friends! Today, we’re being taught about website mistakes by the lovely Erin Flynn. Erin is a web designer and developer who is making great strides with her business. She blogs about her life as a web designer and developer as well as her business regularly. I was excited to have Erin on the blog because I’m such a huge fan of her business model and her blogging style. Thank you so much Erin!


Mistakes Making With Your Website

Let’s be honest, there are a LOT of mistakes you could be making on your website: not having a domain name, using too many fonts, having a cluttered sidebar–all these things have been covered again and again in articles just like this one. I’m not going to repeat all that.

Today I really want to talk about big mistakes I see, even on professionally designed websites. At first glance, the website looks amazing, but after a little reading and clicking around, something’s not right. Visitors are leaving without making a purchase–why?

Inconsistent branding

I see this ALL the time from awesome business owners who I KNOW have potential. But the problem is that they can’t nail down their brand. They change their minds about what colors to use, what “voice” to write in, and what kind of photos or images to use. The result? An inconsistent brand, even on a beautifully designed website.

Creating a brand takes time, but it’s so important to focusing your website and pulling in the readers and clients you want! Find (or create) your dream client, and always write, take photos, and create your brand with them in mind. Everything you blog, Tweet, post, photograph, or create should feel like it was made for the same person. If it helps, pretend your dream client is a friend, and you’re creating just for her. Need help? I have a dream client video and worksheet here!

Not having a goal

What is the primary goal of your website? To sell products? Educate people? Book coaching sessions? Whatever it is, write it down and make sure everything you do on your website leads back to your goal!

If your goal is to sell your services, don’t write a blog post just to write. Write a blog post that helps your dream clients solve their problems, which in turn establishes you as an authority on the topic and encourages them to hire you to solve bigger problems. See why having a dream client is so important? It helps you know exactly how to lead visitors toward your goal! And yes, I have a video and worksheet for choosing a goal too!

And by the way, if you have elements on your website that don’t take your visitors a step (or two) toward your goal, eliminate them!

Disorganized navigation

Again, you should always be leading visitors toward your goal, and your navigation is no exception. Think of your navigation like chapters in a book–does the order make sense?

Visitors should ultimately end up at a page that calls them to action on your goal. For example: if you sell one-on-one coaching services, the final step of your navigation should be a page that calls visitors to action on booking a session with you.

Everything leading up to that last stop on your navigation menu should educate visitors on WHY they should act on your primary goal’s page. About, Services, and Portfolio pages serve this purpose–they let visitors learn about you, see what you can do, and see examples of how awesome you are!

It doesn’t make sense for them to visit your contact/booking page before even knowing why you’re so great, so build up to it—by the time they get there visitors should be excited and ready to work with you!

Not having a newsletter

I know, email newsletters seem so 1999, don’t they? But the truth is, most visitors won’t be ready to purchase from you on a first visit. Bummer.

But, if visitors see the helpful blog posts you’ve written, read your About page, and feel like they’d eventually like to work with you, a newsletter is a great way to stay in their minds! They may not remember to check back and read your blog every week, but if you show up in their inbox a few times a month, you’re a lot less likely to be forgotten. Make sure you provide top-notch newsletter content that continues to lead customers toward your primary goal!

Not sure anyone will sign up? Offer something free like an e-book that gives them a taste of what you have to offer!

Take action!

Stop what you’re doing right now and go look at your website! Are the images, language, and feel consistent throughout? Do you know who your dream client is? Is there a clear goal on your website that you lead visitors towards? Does your navigation make sense? Do you have a newsletter? If the answer is “no” to any of these, take some time right now and plan out what you need to do to get your website on track! And then, of course, do it!

Erin Flynn

Connect with Erin: Blog | Twitter | Pinterest | Newsletter

Studio 404 Shop
Studio 404 Newsletter