Today I’ll be directing you to where I am elsewhere on the web. Hannah of Not Very Obsessed reached out to me a few weeks ago to post a guest feature on her blog. I picked the topic “The Art of Good Business”to help test out some of my business articles. I’ll be sharing some business thoughts and insights here soon so I figured I’d give it a try before putting you through it. Let me know your thoughts on the article!
Two weeks ago, I posted part one of this article to help give some thoughts to reflect on prior to sharing blogging tips from your blog space. There were some really great comments on how readers choose which advice to follow and how bloggers want their readers to take away from their blogging tip columns. I also got to chat with some bloggers face to face to get a range of how they felt about reading advice from other bloggers.
The biggest takeaway is that bloggers are often encouraged by the advice from other bloggers. It’s great that the blogging community is a place that you can learn and share what you’ve learned. There are so many opportunities to share your stories, especially when to share things that have helped or harmed your blog. So let’s talk about some more things to keep in mind when sharing blogging tips.
Around the time I wrote the first install of this series, I heard a quote from Carl Smith of nGenWorks is that he views an expert as a person who doesn’t need to learn anymore, which is why he never wants to be hold that title. I think there’s definitely something to be said about someone who is always willing to learn and implement new practices when it comes to blogging versus someone who has become self-appointed expert title. Your knowledge of blogging is probably apparent in your blog posts. Strive to be the anti-expert. Keep learning new things and share those things you learn.
Prepare for Constructive Criticism
When you share tips for blogging, you will definitely hear what other people think. Prepare for constructive criticism —whether it’s good or bad. Early in my blogging career, comments from experienced bloggers really helped me achieve an idea of the things I wanted to share. I would mostly share design-related tips but some of the best design decisions weren’t always applicable to the user experience. Receiving good and bad criticism is a great way to help develop your tip writing skills. Never be afraid of a little advice, especially since you’re giving it.
Know Your Readers
One of the best things to do when giving blogging tips is to know your readers. Sharing your tips is great but they aren’t as great if they aren’t helpful. Ask your readers what they would like to learn from you. Share advice that is relevant to your niche. The more your readers are impacted by the tips you’re sharing, the more likely they are to share with others. You’ve checked your facts, you know you’re liable, so why not reap the benefits to possible new readers because of the helpful advice you’re sharing? Knowing your readers really helps you share your tips in a format that is best fit for your audience.
I know there are tons of blogging tip columns but don’t be discouraged. Everyone has their own unique experience with their blog. There are ways your blog could help others that other blogs may not have. Don’t be afraid to reach out to your audience and ask them if they’re interested. Believe it or not, lots of bloggers turn to fellow bloggers for blogging advice. If you’re willing to be honest and open with what you’ve learned or even what you look for in other blogs, I’m sure you will build a great blogging tips column.
Today’s guest post is from the lovely Laura Huebner of Design Dotted, which is one of my favorite blogs. I have never taken into account that individuals could have their own typographic style. If I were to diagnose myself, I’d definitely say I am a modern slab-serif type of girl. (Hello, Sentinel!) Laura has some great things to say about how she finds her client’s typographic style. Thank you so much Laura for your awesome post!
One of the most challenging, albeit exciting, parts about the design process is selecting fonts and arranging typography for a project. It is the part of the design that tells you the most. Even those outside the design world have heard the horrors of using Comic Sans or the high status of Helvetica.
And here is why everyone should care about typography: typography tells you what a product, a brand, a website, or an event is saying without having to read the copy. Your typography instantly depicts something sophisticated, vintage, modern, child-friendly, edgy, calm, eccentric, etc. Using only one can seem too stark. Using too many can seem too unfocused. Using an unreadable font can spell disaster!
When working with new clients, I often administer what I call a “font test” – a way to gauge what sorts of typography they are drawn to. I can have them answer in a questionnaire that their style is totally “modern and sleek” or “vintage and romantic,” but when they see and subsequently identify the typefaces they are most attracted to, it often tells a more complete story.
As you can see in these images, using the exact same photograph and only changing the typeface, each instantly depicts a different feeling. The script font elicits a classy, more feminine feeling. The serif font indicates sophistication. The dashed script font feels youthful with a friendly demeanor, and the block letters feel more bold and vintage-inspired.
As you think about the story your typographic selections tell, consider it an expression of style! After all, that is what great design is meant to do: tell a great story.