After successfully operating for two years, Creation Kids Village decided it was time to create a distinct brand for its private early elementary school program. We designed the logo to be a crest for easy functionality, using the tree from the original logo. With a more distinguished look, The Lower School at Creation Kids Village now has a separate identity from its early childhood education counterpart. We developed the brand into two separate entities while still using identifying pieces in the brand. We were able to work on the logo, website, t-shirt design, promotional marketing materials, and wayfinding signage for the school.