Screw Color: 7 Amazing B&W Identities

Today’s post is one of the upcoming guest posts in the next few months. I made an open call for guest posts at the beginning of the year and was blown away by the response. I’ll have some very talented ladies in the next few weeks sharing some great posts.

Today we have Laura Providence of The Native New Yawker and Party Over Hair. You might recall Laura’s New Year’s printable from the 12 Days of Christmas.  Laura has been a very active member of the blog/design community and has released her 270-page Blog Action Planner which is a fantastic resource. I’m a huge fan of black and white, as you may know, so this post is perfect for the blog! Thank you so much Laura!


I’ve never been a fan of color.

When I was younger, I used to tell people my favorite color was purple. I was lying. I actually hated the color purple, along with pinks and anything that most girls my age loved.

I’ve always been attracted to earth tone hues. Navy. Beige. Olive. I live for these colors. My whole wardrobe proves this.

But when it comes to my design aesthetic, even my beloved earth tone hues get thrown out the window for my complete love of black & white.

I’m a minimalist. Nothing makes me happier than white space, black & white photography, Scandinavian interior design and rich black typography.

While in design school, I was always told to work in black & white before applying color. If it works in black & white.. it’ll work in color. The older I’m getting, the more I’m starting to abandon the latter rule. Sometimes.. screw color. If it works in black & white, it works.

With most of my designs, I try to go for simple, clean and timeless. Nothing screams all those things like the usage of little to no color.

When just limiting yourself to two colors, you’re now allowing your creative juices to flow in terms of ways to make your black & white identity stand out–whether it’s using bold, colorful photography or experiment with what paper stock you’ll print on.

Don’t believe me? Here are 7 amazing examples of black & white identities.

01. Sagmeister + Walsh, via Sagmeister + Walsh

 
Sagmeister Walsh Branding
 
Sagmeister Walsh Branding
 

02. Ada Blackjack, via Tobias van Schneider

 
Ada BlackJack
 
Ada BlackJack
 

03. Sonic College, via Phong Phan & Daniel Stein

 
Sonic College

 

Sonic College
 
Sonic College

 

04. Hotel Daniel, via Moodley Brand Identity 

 

Hotel Daniel

 

Hotel Daniel

 

05. Yacht Club Bolesławiec, via Michal Bohdankiewicz

 
Yacht Club
 

Yacht Club
 
Yacht Club
 

06. Nordic House, via Anagrama

 
Nordic House
 

Nordic House
 
Nordic House
 

07. 28 Hong Kong Street via We Are Manic

 
28 Hong Kong

 

28 Hong Kong
 

Bonus: Soapbox Society via Jeremy Vessey

 
Soapbox Society
 

About Laura Providence
 
Connect with Laura: Blog | Twitter | Google+Facebook | Pinterest

16 thoughts on “Screw Color: 7 Amazing B&W Identities”

  1. These black and white examples are beautiful, and make a statement without hurting my eyes. I can see why you love it so much. You’ve inspired me to pay closer attention to design and details. Limiting yourself to black and white resonates with me in the creative writing department; you just have to let those creative juices flow in your own manner that speaks to you. Thank you for the inspiration!

  2. I love the idea of just using black and white. Some of my favorite logos I create I feel are ruined when I add color, yikes! Love these identities! Thanks for sharing, Laura!

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